ABOUT THE AUTHOR

With over 30 years of experience in advertising/marketing, I offer well-honed skills as a visionary and developer of creative strategies. I have delivered gains in profit/donations and consumer awareness during my career, either meeting or exceeding company and client objectives. As an expert with proven qualifications that span non-profits to multi-million-dollar corporations, I have faced several challenges, including the complete rebranding of Starlight Children’s Foundation to new product launches for clients such as Make-A-Wish Foundation of America, the Pennsylvania Lottery, and Rite Aid. I lead agency teams and clients head-on with a positive attitude and concise direction across all mediums.

SUPERPOWERS

CONCEIVE and execute performance-driven, data-informed creative strategies and full 360º B2C and B2B campaigns INFUSE storytelling with current industry and pop culture trends to build affinity between consumers and our clients MANAGE all project types that drive action, engagement as well as customer retention COACH & MENTOR teams in achieving high level, innovative creative solutions ENSURE all concepts and deliverables align with the creative brief, strategy and brand guidelines PERFORM regular creative reviews with teams to ensure alignment on direction and deliverables LEAD with empathy and flexibility based on employee needs WORK in all mediums including TV/video, radio, print, OOH, digital, social, experiential,and email marketing

EXOTIC LOCALES

GROUP CREATIVE DIRECTOR | NOVEMBER 2013-PRESENT | 9ROOFTOPS (FORMERLY MARC USA)

CREATIVE DIRECTOR | APRIL 2011–NOVEMBER 2013 | ADAM CICCO CREATIVE (FREELANCE)

NATIONAL CREATIVE DIRECTOR | FEBRUARY 2006–APRIL 2011 | STARLIGHT CHILDREN’S FOUNDATION

SENIOR COPYWRITER | JANUARY 2000–JANUARY 2006 | LIBERTY CREATIVE

COPYWRITER & ASSOC. PRODUCER | JUNE 1994–NOVEMBER 1999 | MARC USA

THE AWARD GOES TO…

Pittsburgh ADDY Awards (Gold & Silver) | District 2 ADDYs PA/NY/NJ (Gold & Silver) | National ADDYs (Gold & Silver) | TELLY Awards (Silver & Bronze) | Graphis Advertising Award (Gold) | Graphis Illustration Award (Silver) | Graphis Design Award (Silver) | Communication Arts Advertising Awards

I’VE BEEN BRANDED

ALCOSAN | American Express | Bayer | Belle Tire | Best Western Hotels | Carrier | Coach | Coco5 Hydration | Conair | Cooper Tires | Covestro | Dick’s Sporting Goods | GNC | Highmark | The Josh Gibson Foundation | Krystal Burgers Litter Genie | Lucas Oil | Make-A-Wish | MAV-TV | PA Lottery | PA Turnpike | Penfolds Wines | Pittsburgh Opera | Pittsburgh Pirates | Pittsburgh Zoo | PPG Paints | Rite Aid | Roberto Clemente Museum | SAG-AFTRA | Southland Federal Credit Union | Starlight Children’s Foundation | True Value Hardware | The United Way | The Warhol Museum | The Wynn Hotel & Casino

GET ON BOARD

Board Member | Creative Chair | American Advertising Federation-Pittsburgh Board Member | Creative Chair | Josh Gibson Negro League Foundation Mentor | Team Leader | VCU Brandcenter

I GOT SCHOOLED

English Writing & Political Science | University of Pittsburgh | 1992-1996