WHERE I'VE BEEN — ADAM CICCO CREATIVE

ABOUT THE AUTHOR

Creative Leader. Brand Builder. Storyteller. Therapist for Big Ideas.

I build creative that moves culture and metrics that matter. I've helped brands grow by turning strategy into stories people care about. My work lives where insight, storytelling, and business collide. This leads to building narrative platforms, campaign systems, and creative frameworks that drive measurable results.

EXOTIC LOCALES

GROUP CREATIVE DIRECTOR | NOVEMBER 2013-PRESENT | 9ROOFTOPS (AGENCY-FORMERLY MARC USA)

Realized $1B+ in incremental sales for the PA Lottery by designing and executing innovative, insight-driven marketing strategies that expanded audience reach and conversion performance. ● Directed a $5M brand development budget, driving disciplined investment across initiatives that resulted in a 15% increase in market share through targeted brand growth strategies. ● Generated $2M in new revenue through the development and activation of partnerships and brand collaborations, expanding market presence and unlocking new commercial opportunities. ● Drove a 35% improvement in SEO outcomes through developing and implementing scalable content playbooks that optimized SEO performance, increasing organic search visibility. ● Improved content performance 25% through optimizing content strategy, refining distribution channels, and aligning messaging with audience behavior and engagement insights. ● Spearheaded creative and integrated omnichannel campaign strategy development for organizations, including The PA Lottery, Pennsylvania Turnpike Commission, and ALCOSAN. ● Designed and implemented repeatable, scalable campaign systems that transformed creative output into performance-driven growth engines, improving efficiency, consistency, and impact. ● Led, coached, and mentored multidisciplinary creative teams, fostering high-performance collaboration across strategy, design, and content disciplines while elevating overall quality.

CREATIVE DIRECTOR | APRIL 2011–NOVEMBER 2013 | ADAM CICCO CREATIVE (FREELANCE)

Increased brand engagement 30% via the execution of innovative, multi-channel creative strategies that strengthened audience connection and amplified campaign effectiveness. ● Created scalable content playbooks for clients including SunLink, Inc., Pittsburgh Opera, The Warhol Museum, and Starlight Children’s Foundation, supporting cohesive execution. ● Developed foundational brand systems that enabled consistency, operational efficiency, and long-term creative effectiveness across diverse client portfolios for sustained brand impact.

NATIONAL CREATIVE DIRECTOR | FEBRUARY 2006–APRIL 2011 | STARLIGHT CHILDREN’S FOUNDATION (IN-HOUSE)

Yielded $15M in fundraising impact by elevating storytelling strategy, strengthening emotional clarity, and enhancing donor engagement across integrated communications and campaigns. ● Owned national creative strategy and brand narrative for a mission-driven nonprofit operating across multiple regions and stakeholder groups, ensuring alignment across diverse audiences. ● Produced the “Welcome to My World” PSA campaign, unifying brand voice and significantly increasing national visibility and awareness with emotionally resonant, high-impact storytelling. ● Partnered with leadership teams on internal and external brand evolution initiatives, shaping messaging, strengthening brand positioning, and aligning communications with objectives. ● Built and institutionalized internal creative processes that balanced emotionally driven storytelling with performance accountability.

SENIOR COPYWRITER / BRANDING STRATEGIST | JANUARY 2000–JANUARY 2006 | LIBERTY CREATIVE (AGENCY)

Secured $3M in growth, driving brand strategy initiatives for nationwide financial services clients through integrated messaging, offer optimization, and multi-channel campaign execution. ● Delivered $1M expansion (from $1M to $2M; 100% growth) in a key client’s auto loan portfolio by aligning messaging strategy, offer positioning, and channel execution to improve conversion. ● Translated data, market insights, and business objectives into clear, compelling creative narratives that strengthened campaign effectiveness and improved audience engagement. ● Supported cross-functional team leadership, workflow management, and quality control across multiple client accounts, ensuring consistent delivery standards.

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English Writing & Political Science | University of Pittsburgh